Being a traditionally conservative state, Mississippi legalizing medical marijuana wasn’t on many BINGO cards. Yet, in 2021, societal tides shifted, and the state turned green. At the forefront of Mississippi’s transformation is our partner, Southern Sky Brands–a group of dedicated cannabis enthusiasts who have shaken up the market with TYSON 2.0 and Ric Flair Drip Products.
Southern Sky Brands isn’t just here to grow and sell weed. The company knows that operating in one of the newest medical markets opens the door to setting cannabis standards and leading the charge of educating Mississippians about the powerful benefits of marijuana.
To give you a peek inside the company and Mississippi’s growing cannabis scene, we caught up with Morgan Engle, Director of Technology and Marketing at Southern Sky Brands, to break it all down.
Eliminating Cannabis Stigma in Mississippi
In Mississippi, cannabis has long been stigmatized as an addictive substance devoid of medicinal benefits. Although medical marijuana is now legal in the state, there’s still work to be done. Southern Sky Brands has dedicated itself to changing an old perspective through education and community engagement to ensure people know the true power of the plant.
“We’re really education based. We’re not selling people THC percentages just for flash. We’re selling for medicinal reasons. So, we changed the sort of conversations that we have, our marketing messages, and the way our dispensaries work. Our whole branded identity is that we’re made by Mississippians, and we’re making plant-based medicine to help people.”
If anyone knows best about the medicinal benefits of cannabis, it’s Morgan. Morgan is a two-time cancer survivor. Before going into treatment, he was never a big cannabis consumer. But when he turned to the plant to find some relief from the grueling treatment process, Morgan saw cannabis in a whole new light.
“I’ve had follicular lymphoma, which is a form of cancer, twice, and I was very, very sick– having chemotherapy and treatments; I saw a tremendous benefit from the sort of healing power of cannabis and the things that it was able to do.”
Bringing TYSON 2.0 and Ric Flair Drip to the Market
In addition to educating the community, Southern Sky Brands wanted to introduce high-profile brands. Seeing that Mike Tyson and Ric Flair were two legendary names deeply revered in Mississippi, Morgan and his team knew that they could leverage their cultural influence through TYSON 2.0 and Ric Flair Drip to excite and wow the market.
“To say the people are wrestling crazy would be an understatement; they absolutely love Ric Flair. And it’s Mike Tyson, you know what I mean? Just the whole campaign, when he did that recording for us, people couldn’t believe Mike Tyson was saying our name.”
Introducing influential brands wasn’t the only reason Southern Sky wanted to bring TYSON 2.0 and Ric Flair Drip to Mississippi. Partnering with our veteran team, which has built the largest geographical cannabis company in the world, has been instrumental in supporting Southern Sky Brands’ marketing and operation strategies–a huge plus for a company that’s working to set industry standards in Mississippi.
“You all have a very strong opinion about the brand’s identity, what the products are going to be. You guys have great experience in that sort of marketplace. So, it helps us navigate in a younger market as well, having experienced individuals to help guide us.”
A New Kind of Dispensary Experience
Recognizing a need for customer-centric services in Mississippi, Southern Sky Brands developed a revolutionary model. Their dispensaries are designed to offer more than just products, they provide an immersive and educational experience for customers–something other shops in the state have failed to provide.
“You check in, you sit on these beautiful couches, and then we radio a budtender, the budtender comes and gets you, and you have a one-on-one with an individual talking about medicine the entire time. You can interact with the product, and we’ll be like a sommelier.”
The emphasis is on creating a welcoming environment where customers can learn about different cannabis products and consumption methods. Utilizing interactive displays, informed budtenders, and educational materials is another way Southern Sky Brands is empowering customers to make informed decisions about their health and eradicating preexisting beliefs about the cannabis industry.
The Future of TYSON 2.0 in Mississippi
Looking ahead, there’s a lot to be excited about in the Mississippi cannabis market. Morgan and his team have an exciting slew of new products, from infused pre-rolls to new flower strains to potent concentrates, rolling out this year.
While Southern Sky Brands continues to redefine the standard of cannabis in Mississippi with TYSON 2.0 and Ric Flair Drip, the company is working on increasing the number of medical marijuana patients, opening new locations to shorten patients’ commute to dispensaries, and having important conversations with the Department of Health to build a cannabis market that allows consumers to use the plant to its fullest potential.
If you’re looking for TYSON 2.0 or Ric Flair Drip in Mississippi, check out our store locator to find the nearest dispensary. For more information about Southern Sky Brands and getting a medical marijuana license in the state, head to https://www.southernskybrands.com.
